Margin requires sacrifice
Would you give up five good things for one amazing thing? Would you sacrifice your hobby for margin?
I’ve found that without sacrifice, many treasures remain hidden. No one ever said that you have to discover treasures, but why wouldn’t you want to?
In the web world, a hidden treasure could be discovered by deleting the five pages on your website that no one ever visits, and having just one page. This is a tough sacrifice for many people, but they would quickly learn what truly matters to people when they visit.
In the business card world, a hidden treasure could be discovered by having your name and specific web address for just that card, or a phone number that’s only used on your cards. Yes! You can run analytics in the print world too.
THE HUMAN ANALYTICS:
• The more good things you push aside, the more space you’ll have for the amazing things. The toughest part about sacrifice is being honest with yourself.